About Us

Every parent knows the moment.

You're in the store. Your baby won't stop sliding sideways in the cart seat. One hand is propping them up, the other is trying to grab whatever you came in for, and somewhere in the back of your mind you're thinking, seriously, how has no one solved this?

Tim and Alina had that thought. Then they started noticing it everywhere. Reviews. Instagram comments. Reddit threads. Parents venting about the same exact thing.

They're parents too. They got it.

So they made the Coco Seat. It's small, it's simple, and it actually keeps your kid upright. That's it. No gimmicks.

Turns out, that's the kind of thing people notice. Strangers will stop you mid-aisle to ask where you got it. Happens more than you'd think.

The best gear doesn't try to do everything. It just gives you your hands back.